Corporate Vision of MDM:

To provide a superior workplace environment that attracts and retains the best employees in the newspaper company, promoting an attitude that provides our news readers with credible and first-hand news, responsive and results oriented effort possible. 

Mission Statement of MDM:

“Establish Mindanao Daily Mirror as the pioneering local daily newspaper in the city while maintaining our uncompromising principles as we grow.. The following five guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Apply the highest standards of excellence to the publication of advertisements and delivery of credible news to the community.

Develop enthusiastically satisfied advertisers/clients and subscribers/readers/ patronizers all of the time.

Contribute positively to our communities and our environment through good leadership.

Recognize that profitability is essential to our future success.

Four Core Values of MDM:

Credibility. We have the commitment to always deliver the truth, fairness, and objectivity in all our news reports.

Efficiency. It is our ambition to produce desired effects without waste. Excellence in everything we do.

Transparency. We provide visibility or accessibility of information especially concerning business practices.

Professionalism. We exhibit a courteous, conscientious, and generally businesslike manner in the workplace.